Great Britain's success at the London 2012 Olympic Games over the past week has led to huge increases in the numbers of people following medal winners online.
Social networking websites such as Twitter and Facebook have been abuzz with Olympic talk, which should come as no surprise since London 2012 had been dubbed the 'Twitter Games' by some.
According to social media marketing company Wildfire, the interest in Gemma Gibbons, who this week won a silver medal in the Judo, has rocketed in the past 24 hours, with her number of Twitter followers jumping from just 600 to nearly 23,000 in less than a day.
Her Facebook profile also experienced huge growth, with a 3000 per cent increase in 'Likes'.
Team GB cyclist Chris Hoy saw his Facebook numbers increase by 30 per cent in a day to more than 17,000, while Chris Froome also saw a similar percentage gain.
Shooting gold medallist Peter Wilson saw his followers on Twitter grow from 600 to more than 3,600 after his heroics, while the number of people following Bradley Wiggins rose by 28 per cent to more than 381,200 following his gold medal win this week.
Away from Team GB, Michael Phelps added 150,000 'Likes' to his Facebook page this week.