Newcastle United to still have Sports Direct Arena name next season?

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by Crunch Sports Staff

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St James' Park...we think! (credit: Wikipedia)

Bookmakers are unconvinced that Newcastle United will sell the rights to St James' Park and believe it will still be known as the Sports Direct Arena next season.

In a move which has not gone down well with the majority of Toon Army followers, the Magpies have changed the name of their stadium to the Sports Direct Arena in a bid to attract a new naming partner.

Newcastle managing director Derek Llambias says the club can generate up to £10million a season by attracting a joint shirt and stadium sponsor.

But bookmakers William Hill offer 4/7 that the ground name has either not changed at all by the first day of next season, or is still known as the Sports Direct Arena.

Hill's spokesman Graham Sharpe told Crunchsports.com: "It is one thing putting the naming rights up for grabs, another getting the right deal - and Mr Ashley could conceivably even have changed his mind and sold the club by then."

Hill's make Tesco the most likely sponsor's name to be added to the ground name, quoting the supermarket chain at 10/1, ahead of O2, Northern Rock and Greggs.

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