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Premier League - West Brom v Liverpool FC kick-off time

Brendan Rodgers (credit: GEOFF ROBINS/AFP/GettyImages)

West Brom v Liverpool takes place this afternoon on the opening day of the 2012-13 Premier League season.

The game takes place at The Hawthorns (kick-off 15:00 BST) and sees Liverpool start the season with a new manager in charge, and a couple of new additions to their squad.

Brendan Rodgers earlier this summer replaced Kenny Dalglish as Reds boss after the Scot was sacked at the end of last season following a disappointing Premier League campaign.

Rodgers has recently raided former club Swansea, snapping up Joe Allen in a £15million deal, while the 39-year-old has also brought in striker Fabio Borini from Roma.

Both could make their debuts against the Baggies in a game which Rodgers believes will be a tough one.

"I think like a lot of teams, they'll be hard to beat," he said.

"We'll see over the course of time what Steve [Clarke]'s philosophy will be as a manager.

"You only get to really see that in someone when they're the No.1. When you're the No.2, you do your work and your coaching, but it will always be led by the manager."

Rodgers takes his side to The Hawthorns hoping to improve on last season's campaign. Liverpool posted the worst chance conversion rate of any team in the 2011-12 Premier League, scoring with just 9 per cent of attempts.

See right for full WBA v Liverpool team news

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Premier League - West Brom v Liverpool FC kick-off time

West Brom v Liverpool takes place this afternoon on the opening day of the 2012-13 Premier League season.

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