The international expansion of Liga MX and Mexican soccer as a whole could gather new momentum with a private equity fund poised to provide a $1.25bn investment.
Apollo Global Management, an American company, has almost $500bn invested in businesses all over the globe, and it considers Liga MX to be a valuable addition to its collection.
The company is ready to invest the huge sum in return for 20% of the competition’s international broadcast rights, which are particularly profitable given the popularity of Liga MX in the USA. There are 36 million people of Mexican heritage in the USA – and across Central and South America.
The issue is that, for ‘Project Goal’ to work, Mexican clubs will be asked to pool their media rights collectively rather than individually – will the larger Liga MX outfits want to ‘share’ with the less wealthy? Soccer is rarely a socialistic sport.